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What is Marketing Tools on EasyParcel?


Introduction

At EasyParcel, we understand the pivotal role that effective marketing plays in business success. To empower our users and elevate their marketing efforts, we offer a suite of powerful marketing tools based on Custom Branding and Manage Campaign concepts.

Whether you are looking to strengthen your brand identity or streamline your promotional campaigns, EasyParcel provides the tools you need to grow your business.


Custom Branding

Custom Branding tools at EasyParcel help businesses create a distinct and memorable brand identity. These tools allow you to personalize communication so every interaction reflects your brand’s unique voice and style.

Tracking SMS

Did you know? 9 out of 10 receivers reported that shipment updates significantly affect their post-purchase experience. Instead of manually updating customers, Tracking SMS sends shipment notifications automatically.

Best of all, you can customize the message content to reflect your brand voice and stand out from competitors.

You can learn more about Tracking SMS.

Example of branded Tracking SMS message preview in EasyParcel dashboard

You can also learn how to set up your Custom Tracking SMS.

Tracking Email

Handling large order volumes? Tracking Email automatically sends tracking details to your customers without manual copying and pasting.

You can customize the email by adding:

  • Your company logo
  • Brand theme colours
  • Promotional banners
  • Marketing messages

Find out more about Tracking Email.

Sample branded tracking email template with logo and promotional banner

You can also learn how to set up your Tracking Email.

AWB Branding

Air Waybills (AWB) are more than just shipping labels. With Air Waybill Branding, you can add promotional messages such as discount codes, giveaways, or upcoming sales directly onto your printed AWB.

Example of customized Air Waybill with promotional banner and branding elements

Learn how to set up your Air Waybill Branding.

EasyTrack Branding

76% of customers check their order status at least once per day. The tracking page is one of the most visited touchpoints after purchase.

With EasyTrack Branding, you can display:

  • Your company logo
  • Social media links
  • Latest deals and promotions
  • Upsell or cross-sell messages

Branded EasyTrack tracking page displaying logo, social media icons and promotional content

You can learn how to set up EasyTrack Branding.


Manage Campaign

Manage Campaign tools simplify and optimize your entire campaign lifecycle, helping you reach customers more effectively.

SMS Campaign

Want to promote upcoming sales or special deals to your existing customers? SMS Campaign makes it easy.

Studies show that 90% of e-commerce customers are likely to check messages from brands they recognize. With strategic messaging, you can increase repeat purchases and customer engagement.

Features include:

  • Filtering by delivery status
  • Filtering by collection dates
  • Combined delivery and date filtering
  • Ready-to-use message templates

SMS Campaign dashboard showing customer filtering options and ready-made message templates

You can learn how to create your SMS Campaign.

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EasyParcel is the author of this solution article.

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